All the feels
ALLIE HOFFMAN • The Feels
WORK • Tuesday Routine
ALLIE HOFFMAN • founder • The Feels
Neighborhood you work and live in: Lower East Side
It’s Tuesday morning. What’s the scene at your workplace?
I run a business that aims to remake modern dating, so my work life is a mix of selling tickets to live events, matchmaking, coaching, research, reading, writing, and recording videos.
I’m far more focused in the morning, so I’m usually at my computer by 730 or 8a. I work until I get hungry, which is typically around 10. From then until noon or 1p, it’s usually calls — with the team and with potential matches for my matchmaking clients.
On Tuesdays I often leave the house between 10-1045a, walk down Ludlow Street, and meet our director of communications, Alexis, to co-work at Ludlow House. I got a membership back in 2016 because I happened to be living next door at the time and the construction noise was unbearable. Perhaps tired of our complaints, they offered memberships to me and my roommates. Well worth it.
What’s on the agenda for today?
Today is quite full: two team calls, one prep call for an event I’m hosting tomorrow, and eight matchmaking calls for clients. Then a break, followed by dance class.
Any restaurant plans today, tonight, or this weekend?
I deliberately keep calls off my schedule on Thursdays, and take myself out to lunch in my hood. My faves are: Shopsin’s, Dimes, Russ & Daughters, and Golden Diner.
How about a little leisure or culture this week?
This week, I have a Monday dance class I love hosted by Nico; I’ll host a Q&A on compatibility with a matchmaker named Amy on Tuesday; and I’ll see the Met’s Costume Art exhibit with Michelle on Thursday. Then (and this is gonna sound more loaded than it is) I go to Middle Church every Sunday. To me, it’s a really pure expression of community.
What NYC store or service do you love to recommend?
Dimes Deli for the best homemade almond milk lattes and Formaggio Essex for the best hand-sliced prosciutto. Sky Ting Yoga in Noho is my favorite studio; Ally Bogard’s classes will change your life. I love popping in for a hand-poured matcha at Setugekka on Sundays. The Tompkins Square Park Farmers Market on Sundays is also a vibe.
Where are you donating your time or money?
I’m involved with a family foundation, and through it, donate yearly to: the Culinary Careers Program, THREAD, the Yellowhammer Fund, Central American Legal Fund, and Books Beyond Bars.