Big stage
JASON SAFT • Staged To Sell Home
WORK • Tuesday Routine
JASON SAFT • founder & chief magic maker • Staged To Sell Home
Neighborhood you live in: Brooklyn Heights
It’s Tuesday morning. What’s the scene at your workplace?
I bike over to our warehouse in Industry City. It’s a nice 20-minute ride I’ll use to catch up on podcasts. (If you ever see me on the bike laughing, it usually means I’m listening to Middlebrow or Las Culturistas.) Our install is already onsite, so the vibe in the warehouse is fairly calm. We’re expecting a large furniture delivery for something very special coming up in a few weeks.
What’s on the agenda for this week?
My favorite thing about the warehouse is walking through and pulling inventory for upcoming projects. Today I’m mapping out design vignettes on the prep tables for a really special house in Cobble Hill. General Assembly did the interiors — they’re a favorite of mine, and I’ve never worked in a space they designed. At the same time, I’m putting the finishing touches on an older Brooklyn Heights three-bedroom home that happens to be about 200 feet from where I live.
Any restaurant plans today, tonight, this weekend?
I love going for a walk close to lunch and heading over to the food hall in Industry City. I get the same vegetable tofu stir fry from Bangkok Bar or I’ll walk over to Ayat and pick up my favorite stuffed grape leaves and a salad. This weekend, my boyfriend and I are once again going to attempt to get into Semma. He lives a few blocks away, and it’s one of the places we’ve been dying to get into.
How about a little leisure or culture this week?
Thursday, I’m taping a tour of one of my favorite homes. We recently remade the Pfizer Mansion in Clinton Hill, and Designer Home Tours is coming by to shoot an episode with us. Later that day, I’m finally going to check out the Lawson Fenning showroom in Noho. My friend Devin Wilde is an incredibly talented ceramicist and they carry his pieces there. I’ll also finally get to see Josh Greene’s work on the space and his furniture collection. If ever there was a night that reminds me of being in my 20s and living in NYC, it would be this night.
What’s a recent big-ticket purchase you love?
I recently acquired a stunning oversized oil painting from auction. The irony is, it came out of a Cobble Hill home… and it will be going into the Cobble Hill project. The home is incredibly modern, and I love to mix eras and bring in elements that have a weathered patina to them to give the space a sense of depth.
What NYC store or service do you love to recommend?
One of my favorite local gems is Poppy’s Brooklyn. I used to bike over to Cobble Hill to get lunch and weekend breakfast from them. Thankfully, they opened a location in Brooklyn Heights. They don’t overcomplicate things, and somehow, everything is a crowd pleaser.
Where are you donating your time or money?
I love supporting Housing Works. We donate inventory to them. I also buy inventory from them. This year we also raised over $100,000 for Design On A Dime. I’ve been shopping and supporting them for decades now. They do necessary work by providing food, clothing and assistance to people in need and people suffering with HIV.


