Morning affirmations
MATTHEW BARON • Baron Property Group
WORK • Friday Routine
MATTHEW BARON • president & founder • Baron Property Group
Neighborhood you work in: Midtown
Neighborhood you live in: Upper West Side
It’s Friday morning, how are you rolling into the weekend?
645a, I meet my trainer downstairs at the gym in my building. He and I work out together 4x per week. By 745, I’m done and head upstairs to grab my 10-year-old and walk him to school. After dropoff, I head back home, find a quiet spot to sit down and spend about five minutes doing my morning affirmations, which include all the things I’m grateful for as well as short-term goals and things I’m working towards, which I speak about to myself as though they’ve already happened or are in the process of happening. Next, I have a quick breakfast, shower, and head to the office.
Any restaurant plans today, tonight or this weekend?
Dinner on Friday night at ZZ’s Club in Hudson Yards with my wife and three kids. We love ZZ’s, and go there often. Saturday night, my wife and I are hosting some friends at Chez Margaux in Meatpacking.
Any weekend getaways?
We’re often at our homes in either the Hamptons or in Miami. In the Hamptons, some of our favorite places are Le Bilboquet, Bostwicks, and Bistro Ete. In Miami, we like ZZ’s, Motek cafe in Aventura, Makoto in Bal Harbour, and Miami Juice for breakfast.
What was your last great vacation?
We try to go to Disney World once a year and typically stay at the Four Seasons. I know it’s cheesy, but we love it. We also love going to Aspen to ski. There, we typically stay at the St. Regis, we love the living room area there for apres-ski. In Aspen we like to eat at Matsuhisa, French Alpine Bistro, Ajax Tavern (for the tomato soup and the truffle fries), and the hot chocolate at The Little Nell is the best in town.
What store or service do you always recommend?
Eight Sleep. It’s changed my life.


